First project that marks the beginning of both of us and the film Long Live Love!
From the beginning with just a film script that tells a story of the absurdity of love,
and the director's intention to define love in this film as “If one side is fire,
the other side will be oil.”To the key visual work that conveys the content
and emotions of this film.
Teaser Poster
A launch work that the image idea is aimed at explaining the main story
by telling through objects that represent long-standing love, and look like
a bumpy love. That is, old worn-out underwear is connected by plastic clips
that we call “child”
Main Poster
We designed it to be a series in which every image will have the same gimmick.
That is, seeing the current hero fall into an event in the past, which is a way of using
the gimmick in the movie to work on Key visual to help tell the idea to make
the movie more interesting. And each image will tell the relationship in different dimensions.
The first plate is the bumpy love of the hero/heroine, which is told through
the re-shoot of a couple's photo in a wedding dress that is worn again
when the love is about to burn.
The second plate is to convey the feelings of the child who is in the middle
of a long-burning relationship that is starting to get bored!
The third plate is the relationship of the people around who are full of chaos,
like a seasoning that helps make this movie have a taste of fun to cut off
the greasy love that is dramatic. All of them were assembled into real key visuals
by the skill of @Rinrada & @Lephotograph, who prepared well by experimenting
with creating all the elements in 3D before shooting, and experimenting with
the way of light that will convey the emotion of the absurdity
of the relationship that cannot be predicted. To come out interesting.
And in every poster, it will come with a tagline that talks about the story
of relationships from different angles. Along with being wrapped with
the title: Long Live Love! Which is designed with Thai fonts with Serif
that gives the same feeling as the foam letters for the names of the bride
and groom at weddings in the 2000s, adjusted to Bold Modern
and more fun to help convey the comedy of the film.
And the bright pink that is often seen in the palette of weddings of that era
was also taken. As a color used in the Visual Identity of Long Live Love! As well.