A project in the Long Live Love! movie promotion series. It's an event created to address the issue of changing viewing behaviors from watching in cinemas to streaming services.
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"Change the cinema exit to the audience's love exit."

We solve the problem with the idea of ​​creating a special experience that can only happen when watching in cinemas! While viewers are immersed in the feelings of the movie until the end, the Love or Leave idea will invite viewers who are engrossed in the story to decide on the characters' love in the movie. It encourages them to try making their own love decisions by choosing to exit the cinema through one of two doors: one for Love and the other for Leave. And convey the bittersweet love of the protagonist's life itself.

We take the keyword "bittersweet" and turn it into an idea, intending to promote the movie through taste experiences related to love."Candy" is the medium we think of because it's easy to reach a wide audience."LoveCandy: Love-flavored Candy"is an idea that collaborates with candy brands like Ohlay, which offer a variety of flavors.By adding a playful element of making them random flavored candies, people won't know beforehandwhat flavor they'll encounter—whether it's sweet, sour, or spicy.It's similar to love, where we never know which flavor of love we might encounter.