"The Ads That You Can Kick" is the campaign that directly targets our intended audience, including our sneakerheads and collectors alike, who are our target group. This allows them to showcase the shoes they wear and makes it easy for them to have fun by simply kicking onto our posters.

We created posters to measure shoe size 9 US and placed them throughout the city at 5 locations: Ari, Phaya Thai, Ratchathewi, Mochit, and Ekkamai. Designing posters using the most basic material—paper—and encouraging people to step on them aligns perfectly with the street fashion subculture. All you have to do is kick to mesure, take a picture, and share it on social media. If the size is correct, you have a chance to win this pair of Henekicks.